Javier García, sales director of Gaor TM

Gaor TM offers packaging, cutting and machining machinery, specially developed for the wood sector, among others. The company, which also supplies software solutions, represents in our country the Italian firm Panotec, an expert in packaging on demand (packaging on demand), and creator of EVO, a cardboard box production machine that performs “a packaging of perfect quality, guaranteeing benefit and profitability in any distribution activity that is carried out”.
The evolution of your company in recent years has been extraordinary. What do you think it is due to? What do you think sets you apart from your competitors?
The specialization. We are not a company that carries everything; We work with single-product manufacturers, and in these years we have gained a great deal of experience, in such a way that, if we took everything, it would take us a lifetime. In addition, another advantage is that we do not focus only on wood: we are in multiple sectors, so we can learn and use the best of each case based on the client’s needs and use it to their benefit.
What degree of market penetration is this team having?
On-demand packaging is becoming more and more necessary. And it’s not just the price of the box that matters: we have customers who required warehouses of hundreds and even thousands of square meters to store everything necessary for packaging, with very high manufacturing and handling costs. All this disappeared almost entirely once we installed a team.
What are your medium-term goals?
Today, efforts are directed at the new automatic packaging line for electronic commerce and the Panotec Opera logistics centers, capable of packing more than 20,000 packages a day fully automatically. We believe that this type of solution will be implemented rapidly in these years. We have the fastest machine on the market today.