{"id":120071,"date":"2024-07-23T12:20:03","date_gmt":"2024-07-23T11:20:03","guid":{"rendered":"https:\/\/www.empacklogisticsautomationporto.com\/2024\/07\/23\/distribution-and-retail-among-the-sectors-that-appreciated-the-most-in-2024\/"},"modified":"2024-07-23T12:20:05","modified_gmt":"2024-07-23T11:20:05","slug":"distribution-and-retail-among-the-sectors-that-appreciated-the-most-in-2024","status":"publish","type":"post","link":"https:\/\/www.empacklogisticsautomationporto.com\/en\/2024\/07\/23\/distribution-and-retail-among-the-sectors-that-appreciated-the-most-in-2024\/","title":{"rendered":"Distribution and retail among the sectors that appreciated the most in 2024"},"content":{"rendered":"\t\t
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Distribution and retail among the sectors that appreciated the most in 2024<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"pingo\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Among the sector-leading brands with the highest valuation in 2024 are CGD (988 million euros) with a valuation of 47%, Pingo Doce (1.14 million euros) with a valuation of 38.4%, Parfois (228 million euros) with a valuation of 34.1% and CTT (227 million euros) with a valuation of 29.6%.<\/em><\/p>\n

Consultancy firm OnStrategy presents the results of its annual study of the Most Valuable Portuguese Brands in 37 sectors of activity, developed using the Royalty Relief methodology.<\/p>\n

OnStrategy emphasises that the analysis provided a comprehensive and segmented view of how brands evolve, allowing us to understand the variables that shape their value. According to Jo\u00e3o Baluarte, the partner responsible for financial studies at OnStrategy, \u2018this work is the culmination of a sequence of brand studies that OnStrategy has been releasing since the beginning of the year, analysing Reputation, Brand Strength and Energy and now Financial Valuation. Through the Financial Assessment, a rigorous certified analysis, we are able to quantify the financial value of a brand and understand, in a very concrete way, its weight and importance in the activity of organisations in different sectors, not just as an image, but as an intangible asset, one of the most important assets for organisations.\u2019<\/p>\n

Among the 37 leading brands in the sector, identified from the total of the 100 most valuable Portuguese brands, CGD (+47%), Pingo Doce (+38.4%), Parfois (+34.12%), CTT (+29.6%), Wells (+29.4%) and Portugalia (+28.6%) stood out as the brands that increased the most in value compared to 2023.<\/p>\n

Food Distribution & Consumption<\/strong><\/p>\n

Regarding the food production, distribution and retail sectors, the leading brands in 2024 were Pingo Doce in the \u2018Retail Food\u2019 segment, whose owner Jer\u00f3nimo Martins also stood out as the most valuable Holdings brand, Delta in the \u2018Beverages Non Alcohol\u2019 segment, Super Bock in the \u2018Beverages Alcohol\u2019 segment, Lactogal in the \u2018Food\u2019 segment and Portug\u00e1lia in the \u2018Retail Restaurants\u2019 segment.<\/p>\n

Industry<\/strong><\/p>\n

The Industry sector, which grew by 3.4 per cent year-on-year in April 2024, against the European trend, is led by the Navigator Company, which has become the most valuable brand in the \u2018Industrial Products\u2019 segment (281 million euros).<\/p>\n

Retail<\/strong><\/p>\n

The Retail sector is led by Parfois, the most valuable \u2018Retail Specialist\u2019 brand, followed by Salsa, the leader in the \u2018Retail Textile\u2019 segment, Vista Alegre, the most valuable brand in the \u2018Luxury\u2019 segment, and Gato Preto, the leader in the \u2018Retail Home\u2019 segment.<\/p>\n

Services<\/strong><\/p>\n

In the \u2018Professional Services\u2019 segment, CTT was the most valuable brand (227 million euros).<\/p>\n

Technology<\/strong><\/p>\n

In the technology sector, Worten stood out as the most valuable \u2018Retail Technology\u2019 brand in the period under review, followed by Novabase, the leader in the \u2018Technology & Software\u2019 segment.<\/p>\n

This methodology complies with the ISO20671 (strategy and strength assessment) and ISO10668 (financial assessment) standards, in which all brands are audited and assessed on the basis of public information, namely reports and accounts, market data and brand strength indicators.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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\n\t\t\t\n\t\t\t\tPorto to host the 17th World Customs Law Meeting\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t
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Porto to host the 17th World Customs Law Meeting The city of Porto succeeds Berlin, with the event scheduled for the 4th and 5th of<\/p>\n\t\t<\/div>\n\t\t\n\t\t\n\t\t\tRead More \u00bb\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t

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\n\t\t\t\n\t\t\t\tDistribution and retail among the sectors that appreciated the most in 2024\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t
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Distribution and retail among the sectors that appreciated the most in 2024 Among the sector-leading brands with the highest valuation in 2024 are CGD (988<\/p>\n\t\t<\/div>\n\t\t\n\t\t\n\t\t\tRead More \u00bb\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t

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\n\t\t\t\n\t\t\t\tA coffee with… Luciano Costa, Operational Logistics Director at Horse Aveiro\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t
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A coffee with… Luciano Costa, Operational Logistics Director at Horse Aveiro Empack e Logistics & Automation Porto: Tell us about yourself and your work. What’s<\/p>\n\t\t<\/div>\n\t\t\n\t\t\n\t\t\tRead More \u00bb\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t

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\n\t\t\t\n\t\t\t\tRicardo Costa will be the keynote speaker for EMPACK AND LOGISTICS & AUTOMATION PORTO\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t
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Ricardo Costa will be the keynote speaker for EMPACK AND LOGISTICS & AUTOMATION PORTO Pioneering in the creation of a Happiness Department in the company<\/p>\n\t\t<\/div>\n\t\t\n\t\t\n\t\t\tRead More \u00bb\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t<\/div>\n\t\t\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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\n\t\t\t\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

Distribution and retail among the sectors that appreciated the most in 2024 Among the sector-leading brands with the highest valuation in 2024 are CGD (988 million euros) with a valuation of 47%, Pingo Doce (1.14 million euros) with a valuation of 38.4%, Parfois (228 million euros) with a valuation of 34.1% and CTT (227 million […]<\/p>\n","protected":false},"author":1256,"featured_media":119474,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_seopress_robots_primary_cat":"none","_seopress_titles_title":"News | Empack and Logistics & Automation Porto","_seopress_titles_desc":"See news from the packaging and logistics sectors in Portugal.","_seopress_robots_index":"","footnotes":""},"categories":[410],"tags":[1592,1276,1590,1591,675,1589],"edition":[],"class_list":["post-120071","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-english-blog","tag-cgd-en","tag-ctt-en","tag-distribuicao-en","tag-pingo-doce-en","tag-portugal-en","tag-retalho-en"],"_links":{"self":[{"href":"https:\/\/www.empacklogisticsautomationporto.com\/en\/wp-json\/wp\/v2\/posts\/120071","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.empacklogisticsautomationporto.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.empacklogisticsautomationporto.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.empacklogisticsautomationporto.com\/en\/wp-json\/wp\/v2\/users\/1256"}],"replies":[{"embeddable":true,"href":"https:\/\/www.empacklogisticsautomationporto.com\/en\/wp-json\/wp\/v2\/comments?post=120071"}],"version-history":[{"count":1,"href":"https:\/\/www.empacklogisticsautomationporto.com\/en\/wp-json\/wp\/v2\/posts\/120071\/revisions"}],"predecessor-version":[{"id":120072,"href":"https:\/\/www.empacklogisticsautomationporto.com\/en\/wp-json\/wp\/v2\/posts\/120071\/revisions\/120072"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.empacklogisticsautomationporto.com\/en\/wp-json\/wp\/v2\/media\/119474"}],"wp:attachment":[{"href":"https:\/\/www.empacklogisticsautomationporto.com\/en\/wp-json\/wp\/v2\/media?parent=120071"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.empacklogisticsautomationporto.com\/en\/wp-json\/wp\/v2\/categories?post=120071"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.empacklogisticsautomationporto.com\/en\/wp-json\/wp\/v2\/tags?post=120071"},{"taxonomy":"edition","embeddable":true,"href":"https:\/\/www.empacklogisticsautomationporto.com\/en\/wp-json\/wp\/v2\/edition?post=120071"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}