{"id":168967,"date":"2025-05-05T16:27:04","date_gmt":"2025-05-05T15:27:04","guid":{"rendered":"https:\/\/www.empacklogisticsautomationporto.com\/?p=168967"},"modified":"2025-05-05T16:48:22","modified_gmt":"2025-05-05T15:48:22","slug":"embalagem-e-o-elemento-de-sustentabilidade-mais-visivel-para-os-consumidores","status":"publish","type":"post","link":"https:\/\/www.empacklogisticsautomationporto.com\/pt-pt\/2025\/05\/05\/embalagem-e-o-elemento-de-sustentabilidade-mais-visivel-para-os-consumidores\/","title":{"rendered":"Embalagem \u00e9 o elemento de sustentabilidade mais vis\u00edvel para os consumidores"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"168967\" class=\"elementor elementor-168967\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-6c4d399f elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"6c4d399f\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-7e8189c8\" data-id=\"7e8189c8\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5385dc8d elementor-invisible elementor-widget elementor-widget-heading\" data-id=\"5385dc8d\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeIn&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Embalagem \u00e9 o elemento de sustentabilidade mais vis\u00edvel para os consumidores<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0fcab1a elementor-widget elementor-widget-image\" data-id=\"0fcab1a\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"400\" height=\"250\" src=\"https:\/\/easyfairsassets.com\/sites\/68\/2025\/05\/0505.png\" class=\"attachment-medium_large size-medium_large wp-image-168973\" alt=\"noticia sostenibilidad envases news porto\" srcset=\"https:\/\/easyfairsassets.com\/sites\/68\/2025\/05\/0505.png 400w, https:\/\/easyfairsassets.com\/sites\/68\/2025\/05\/0505-300x188.png 300w\" sizes=\"(max-width: 400px) 100vw, 400px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4eb7a90d elementor-widget-tablet__width-initial elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"4eb7a90d\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;none&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Num contexto de crescente exig\u00eancia em torno da sustentabilidade, a embalagem surge como o elemento mais vis\u00edvel e control\u00e1vel da responsabilidade ambiental de uma marca, segundo um novo estudo global conduzido pela Avery Dennison Corporation.<\/p><p>O relat\u00f3rio, divulgado em abril, destaca que 31% dos consumidores identifica o investimento em\u00a0<em>packaging<\/em>\u00a0sustent\u00e1vel como uma das tr\u00eas formas mais importantes de uma marca demonstrar o seu compromisso ambiental.<\/p><h4><strong>Press\u00e3o sobre o sector das marcas de grande consumo<\/strong><\/h4><p>A pesquisa, que envolveu entrevistas com empresas de bens de consumo embalados, recicladores e especialistas em nove pa\u00edses, incluindo Estados Unidos, Brasil, Reino Unido, Fran\u00e7a, Alemanha e China, revela que as marcas enfrentam press\u00e3o crescente de consumidores, retalhistas, reguladores e investidores para adotar solu\u00e7\u00f5es que favore\u00e7am a economia circular. \u201c<em>A inova\u00e7\u00e3o em packaging \u00e9 central nas estrat\u00e9gias para satisfazer as expectativas dos stakeholders\u201d<\/em>, afirma Ryan Yost, presidente da Materials Group da Avery Dennison.<\/p><div id=\"grand-1970494442\" class=\"grand-content pub-inside-content grand-target\" data-grand-trackid=\"215695\" data-grand-trackbid=\"1\"><div data-pub=\"appNexus\" data-pub-siteid=\"BOOST_Beyondmeridian_Grandeconsumo\" data-pub-pageid=\"WEB\" data-pub-formatid=\"Leaderboard\" data-pub-target=\"\"><h4><strong>Embalagem representa 40% dos res\u00edduos pl\u00e1sticos globais<\/strong><\/h4><p>Apesar dos avan\u00e7os, o estudo mostra que o consumo global de pl\u00e1stico quadruplicou nos \u00faltimos 30 anos, contribuindo para 3,4% das emiss\u00f5es de gases com efeito de estufa e gerando cerca de 350 milh\u00f5es de toneladas de res\u00edduos por ano. A embalagem representa cerca de 40% deste total.<\/p><p>Segundo o relat\u00f3rio, as embalagens r\u00edgidas recicladas emitem menos 70% de CO\u2082 do que o pl\u00e1stico virgem equivalente, um dado crucial para as marcas que procuram atingir a meta de 100% de\u00a0<em>packaging\u00a0<\/em>recicl\u00e1vel at\u00e9 2030, j\u00e1 assumida por grande parte das empresas do sector.<\/p><p>O estudo destaca que um aumento de apenas 1% na taxa de reciclagem pode traduzir-se na redu\u00e7\u00e3o de duas mil toneladas de res\u00edduos pl\u00e1sticos por ano numa opera\u00e7\u00e3o de engarrafamento de grande escala.<\/p><\/div><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bf4d5ca elementor-align-center elementor-widget elementor-widget-button\" data-id=\"bf4d5ca\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-md\" href=\"https:\/\/grandeconsumo.com\/embalagem-e-o-elemento-de-sustentabilidade-mais-visivel-para-os-consumidores\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Leia a not\u00edcia completa<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-19dc3572\" data-id=\"19dc3572\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-404ac641 elementor-grid-1 elementor-posts--thumbnail-none elementor-grid-tablet-1 elementor-grid-mobile-1 elementor-widget elementor-widget-posts\" data-id=\"404ac641\" 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recolha<\/p>\n\t\t<\/div>\n\t\t\n\t\t<a class=\"elementor-post__read-more\" href=\"https:\/\/www.empacklogisticsautomationporto.com\/pt-pt\/2026\/05\/05\/10-paises-da-uniao-europeia-ja-superaram-as-metas-de-recolha-de-plasticos-de-uso-unico-para-2025\/\" aria-label=\"Read more about 10 pa\u00edses da Uni\u00e3o Europeia j\u00e1 superaram as metas de recolha de pl\u00e1sticos de uso \u00fanico para 2025\" tabindex=\"-1\" >\n\t\t\tRead More \u00bb\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-184489 post type-post status-publish format-standard has-post-thumbnail hentry category-blog tag-energia tag-projeto-europeu tag-queijo tag-racao tag-residuos tag-whey2life\" role=\"listitem\">\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/www.empacklogisticsautomationporto.com\/pt-pt\/2026\/05\/05\/projeto-europeu-transforma-residuos-da-producao-de-queijo-em-energia-e-racao\/\" >\n\t\t\t\tProjeto europeu transforma res\u00edduos da produ\u00e7\u00e3o de queijo em energia e ra\u00e7\u00e3o\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t<div class=\"elementor-post__excerpt\">\n\t\t\t<p>Projeto europeu transforma res\u00edduos da produ\u00e7\u00e3o de queijo em energia e ra\u00e7\u00e3o Iniciativa irlandesa Whey2LIFE demonstra como reaproveitar totalmente o permeado de soro do leite<\/p>\n\t\t<\/div>\n\t\t\n\t\t<a class=\"elementor-post__read-more\" href=\"https:\/\/www.empacklogisticsautomationporto.com\/pt-pt\/2026\/05\/05\/projeto-europeu-transforma-residuos-da-producao-de-queijo-em-energia-e-racao\/\" aria-label=\"Read more about Projeto europeu transforma res\u00edduos da produ\u00e7\u00e3o de queijo em energia e ra\u00e7\u00e3o\" tabindex=\"-1\" >\n\t\t\tRead More \u00bb\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-184470 post type-post status-publish format-standard has-post-thumbnail hentry category-blog category-um-cafe-com tag-bottling-manager tag-jose-manuel-munoz tag-pernod-ricard tag-um-cafe-com\" role=\"listitem\">\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/www.empacklogisticsautomationporto.com\/pt-pt\/2026\/05\/05\/um-cafe-com-jose-manuel-munoz-bottling-manager-na-pernod-ricard\/\" >\n\t\t\t\tUm caf\u00e9 com\u2026 Jos\u00e9 Manuel Mu\u00f1oz, Bottling Manager na Pernod Ricard\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t<div class=\"elementor-post__excerpt\">\n\t\t\t<p>Um caf\u00e9 com\u2026 Jos\u00e9 Manuel Mu\u00f1oz, BOTTLING MANAGER na Pernod Ricard Jos\u00e9 Manuel, Engenheiro Agr\u00edcola (UPM) e Tecn\u00f3logo Alimentar (UAM), com mais de vinte e<\/p>\n\t\t<\/div>\n\t\t\n\t\t<a class=\"elementor-post__read-more\" href=\"https:\/\/www.empacklogisticsautomationporto.com\/pt-pt\/2026\/05\/05\/um-cafe-com-jose-manuel-munoz-bottling-manager-na-pernod-ricard\/\" aria-label=\"Read more about Um caf\u00e9 com\u2026 Jos\u00e9 Manuel Mu\u00f1oz, Bottling Manager na Pernod Ricard\" tabindex=\"-1\" >\n\t\t\tRead More \u00bb\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t<\/div>\n\t\t\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1f3f2b92 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"1f3f2b92\" data-element_type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Embalagem \u00e9 o elemento de sustentabilidade mais vis\u00edvel para os consumidores Num contexto de crescente exig\u00eancia em torno da sustentabilidade, a embalagem surge como o elemento mais vis\u00edvel e control\u00e1vel da responsabilidade ambiental de uma marca, segundo um novo estudo global conduzido pela Avery Dennison Corporation. O relat\u00f3rio, divulgado em abril, destaca que 31% dos [&hellip;]<\/p>\n","protected":false},"author":1256,"featured_media":168973,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_seopress_robots_primary_cat":"none","_seopress_titles_title":"Not\u00edcias | Empack e Logistics &amp; Automation Porto","_seopress_titles_desc":"Veja as not\u00edcias dos sectores de embalagem e log\u00edstica em Portugal.","_seopress_robots_index":"","footnotes":""},"categories":[392],"tags":[638,954],"edition":[],"class_list":["post-168967","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog","tag-embalagem","tag-sustentabilidade"],"_links":{"self":[{"href":"https:\/\/www.empacklogisticsautomationporto.com\/pt-pt\/wp-json\/wp\/v2\/posts\/168967","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.empacklogisticsautomationporto.com\/pt-pt\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.empacklogisticsautomationporto.com\/pt-pt\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.empacklogisticsautomationporto.com\/pt-pt\/wp-json\/wp\/v2\/users\/1256"}],"replies":[{"embeddable":true,"href":"https:\/\/www.empacklogisticsautomationporto.com\/pt-pt\/wp-json\/wp\/v2\/comments?post=168967"}],"version-history":[{"count":5,"href":"https:\/\/www.empacklogisticsautomationporto.com\/pt-pt\/wp-json\/wp\/v2\/posts\/168967\/revisions"}],"predecessor-version":[{"id":168985,"href":"https:\/\/www.empacklogisticsautomationporto.com\/pt-pt\/wp-json\/wp\/v2\/posts\/168967\/revisions\/168985"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.empacklogisticsautomationporto.com\/pt-pt\/wp-json\/wp\/v2\/media\/168973"}],"wp:attachment":[{"href":"https:\/\/www.empacklogisticsautomationporto.com\/pt-pt\/wp-json\/wp\/v2\/media?parent=168967"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.empacklogisticsautomationporto.com\/pt-pt\/wp-json\/wp\/v2\/categories?post=168967"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.empacklogisticsautomationporto.com\/pt-pt\/wp-json\/wp\/v2\/tags?post=168967"},{"taxonomy":"edition","embeddable":true,"href":"https:\/\/www.empacklogisticsautomationporto.com\/pt-pt\/wp-json\/wp\/v2\/edition?post=168967"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}