{"id":179207,"date":"2026-02-03T10:09:33","date_gmt":"2026-02-03T10:09:33","guid":{"rendered":"https:\/\/www.empacklogisticsautomationporto.com\/?p=179207"},"modified":"2026-02-03T10:13:36","modified_gmt":"2026-02-03T10:13:36","slug":"marca-de-calcado-lanca-colecao-com-desperdicio-zero","status":"publish","type":"post","link":"https:\/\/www.empacklogisticsautomationporto.com\/pt-pt\/2026\/02\/03\/marca-de-calcado-lanca-colecao-com-desperdicio-zero\/","title":{"rendered":"Marca de cal\u00e7ado lan\u00e7a cole\u00e7\u00e3o com \u201cdesperd\u00edcio zero\u201d"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"179207\" class=\"elementor elementor-179207\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-6c4d399f elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"6c4d399f\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-7e8189c8\" data-id=\"7e8189c8\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5385dc8d elementor-invisible elementor-widget elementor-widget-heading\" data-id=\"5385dc8d\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeIn&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Marca de cal\u00e7ado lan\u00e7a cole\u00e7\u00e3o com \u201cdesperd\u00edcio zero\u201d<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4eb7a90d elementor-widget-tablet__width-initial elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"4eb7a90d\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;none&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><em>Nova linha da portuguesa Ambitious utiliza excedentes de produ\u00e7\u00e3o e materiais reciclados, integrados pelo projeto Evyen, uma estrat\u00e9gia de 10 anos para um modelo de neg\u00f3cio mais circular.<\/em><\/p><p>A marca de cal\u00e7ado Ambitious lan\u00e7ou a sua primeira cole\u00e7\u00e3o com \u201cdesperd\u00edcio zero\u201d, produzida a partir de excedentes de produ\u00e7\u00e3o e de materiais em stock. A iniciativa foi poss\u00edvel atrav\u00e9s do projeto Evyen, a estrat\u00e9gia de 10 anos da empresa para a sustentabilidade, responsabilidade social e transi\u00e7\u00e3o para um modelo de neg\u00f3cio mais circular.<\/p><p>Ao reaproveitar mat\u00e9rias-primas atrav\u00e9s de \u2018upcycling\u2019 e reciclagem, a marca da empresa Celita \u2013 Com\u00e9rcio e Ind\u00fastria, Lda, quer \u201creduzir o impacto ambiental sem abdicar de um design arrojado e intemporal\u201d, explica em comunicado.<\/p><p>A equipa do Evyen acredita que, \u201creinventando e reutilizando materiais, provamos que a moda respons\u00e1vel pode andar de m\u00e3os dadas com a criatividade e a inova\u00e7\u00e3o\u201d. A marca diz que est\u00e1 a investir na efici\u00eancia energ\u00e9tica e na redu\u00e7\u00e3o de emiss\u00f5es de carbono, bem como na reciclagem de peles, t\u00eaxteis e sola atrav\u00e9s de uma pareceria com a Rubber Link. A Ambitious prev\u00ea ainda expandir mais linhas de cal\u00e7ado e acess\u00f3rios com materiais reaproveitados, como cintos, porta-cart\u00f5es e tote-bags.<\/p><p>Esta estrat\u00e9gia, segundo a marca, poder\u00e1 atrair mais consumidores e parceiros, facilitar financiamento e reduzir riscos operacionais. Acreditamos que ESG [sigla inglesa para ambiental, social e governan\u00e7a] n\u00e3o \u00e9 apenas uma obriga\u00e7\u00e3o moral, \u00e9 um fator cr\u00edtico de competitividade e sustentabilidade empresarial,\u201d afirma diretor de Marketing e Coordenador ESG da Ambitious, Andr\u00e9 Ribeiro.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bf4d5ca elementor-align-center elementor-widget elementor-widget-button\" data-id=\"bf4d5ca\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-md\" href=\"https:\/\/jornalptgreen.pt\/noticia\/marca-de-calcado-lanca-colecao-com-desperdicio-zero\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Leia a not\u00edcia completa<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-19dc3572\" data-id=\"19dc3572\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-404ac641 elementor-grid-1 elementor-posts--thumbnail-none elementor-grid-tablet-1 elementor-grid-mobile-1 elementor-widget elementor-widget-posts\" data-id=\"404ac641\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;classic_columns&quot;:&quot;1&quot;,&quot;classic_row_gap&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;23&quot;,&quot;sizes&quot;:[]},&quot;classic_columns_tablet&quot;:&quot;1&quot;,&quot;_animation&quot;:&quot;none&quot;,&quot;classic_columns_mobile&quot;:&quot;1&quot;,&quot;classic_row_gap_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;classic_row_gap_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\" data-widget_type=\"posts.classic\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-posts-container elementor-posts elementor-posts--skin-classic elementor-grid\" role=\"list\">\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-185810 post type-post status-publish format-standard has-post-thumbnail hentry category-blog tag-embalagens tag-feve tag-glass-is-love tag-plataforma tag-vidro\" role=\"listitem\">\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/www.empacklogisticsautomationporto.com\/pt-pt\/2026\/10\/06\/feve-lanca-plataforma-glass-is-love-para-promover-embalagens-de-vidro\/\" >\n\t\t\t\tFEVE lan\u00e7a plataforma Glass is Love para promover embalagens de vidro\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t<div class=\"elementor-post__excerpt\">\n\t\t\t<p>FEVE lan\u00e7a plataforma Glass is Love para promover embalagens de vidro A FEVE \u2013 Federa\u00e7\u00e3o Europeia do Vidro de Embalagem lan\u00e7ou a Glass is Love,<\/p>\n\t\t<\/div>\n\t\t\n\t\t<a class=\"elementor-post__read-more\" href=\"https:\/\/www.empacklogisticsautomationporto.com\/pt-pt\/2026\/10\/06\/feve-lanca-plataforma-glass-is-love-para-promover-embalagens-de-vidro\/\" aria-label=\"Read more about FEVE lan\u00e7a plataforma Glass is Love para promover embalagens de vidro\" tabindex=\"-1\" >\n\t\t\tRead More \u00bb\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-185798 post type-post status-publish format-standard has-post-thumbnail hentry category-blog tag-bolachas tag-embalagens tag-mondelez tag-papel tag-plastico\" role=\"listitem\">\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/www.empacklogisticsautomationporto.com\/pt-pt\/2026\/10\/06\/mondelez-substitui-plastico-por-papel-nas-embalagens-das-bolachas\/\" >\n\t\t\t\tMondel\u0113z substitui pl\u00e1stico por papel nas embalagens das bolachas\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t<div class=\"elementor-post__excerpt\">\n\t\t\t<p>Mondel\u0113z substitui pl\u00e1stico por papel nas embalagens das bolachas A mudan\u00e7a abrange mais de 115 produtos de oito marcas e dever\u00e1 reduzir em 2.200 toneladas<\/p>\n\t\t<\/div>\n\t\t\n\t\t<a class=\"elementor-post__read-more\" href=\"https:\/\/www.empacklogisticsautomationporto.com\/pt-pt\/2026\/10\/06\/mondelez-substitui-plastico-por-papel-nas-embalagens-das-bolachas\/\" aria-label=\"Read more about Mondel\u0113z substitui pl\u00e1stico por papel nas embalagens das bolachas\" tabindex=\"-1\" >\n\t\t\tRead More \u00bb\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-185786 post type-post status-publish format-standard has-post-thumbnail hentry category-blog tag-logistica-sustentavel tag-reduzir-emissoes tag-solucoes\" role=\"listitem\">\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/www.empacklogisticsautomationporto.com\/pt-pt\/2026\/10\/06\/logistica-sustentavel-ha-consenso-nas-solucoes-mas-execucao-fica-para-tras\/\" >\n\t\t\t\tLog\u00edstica sustent\u00e1vel: h\u00e1 consenso nas solu\u00e7\u00f5es, mas execu\u00e7\u00e3o fica para tr\u00e1s\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t<div class=\"elementor-post__excerpt\">\n\t\t\t<p>EasyJet implementa plataforma para evitar 10 mil toneladas de CO2 por ano Solu\u00e7\u00e3o permite aos pilotos encomendar e validar o combust\u00edvel de forma digital e<\/p>\n\t\t<\/div>\n\t\t\n\t\t<a class=\"elementor-post__read-more\" href=\"https:\/\/www.empacklogisticsautomationporto.com\/pt-pt\/2026\/10\/06\/logistica-sustentavel-ha-consenso-nas-solucoes-mas-execucao-fica-para-tras\/\" aria-label=\"Read more about Log\u00edstica sustent\u00e1vel: h\u00e1 consenso nas solu\u00e7\u00f5es, mas execu\u00e7\u00e3o fica para tr\u00e1s\" tabindex=\"-1\" >\n\t\t\tRead More \u00bb\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-185774 post type-post status-publish format-standard has-post-thumbnail hentry category-blog tag-bosch tag-eficiencia tag-plataforma-europeia tag-seguranca tag-transporte-rodoviario\" role=\"listitem\">\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/www.empacklogisticsautomationporto.com\/pt-pt\/2026\/10\/06\/bosch-impulsiona-plataforma-europeia-para-melhorar-a-seguranca-e-a-eficiencia-do-transporte-rodoviario\/\" >\n\t\t\t\tBosch impulsiona plataforma europeia para melhorar a seguran\u00e7a e a efici\u00eancia do transporte rodovi\u00e1rio\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t<div class=\"elementor-post__excerpt\">\n\t\t\t<p>Bosch impulsiona plataforma europeia para melhorar a seguran\u00e7a e a efici\u00eancia do transporte rodovi\u00e1rio A Bosch refor\u00e7a a sua aposta na transforma\u00e7\u00e3o do transporte rodovi\u00e1rio<\/p>\n\t\t<\/div>\n\t\t\n\t\t<a class=\"elementor-post__read-more\" href=\"https:\/\/www.empacklogisticsautomationporto.com\/pt-pt\/2026\/10\/06\/bosch-impulsiona-plataforma-europeia-para-melhorar-a-seguranca-e-a-eficiencia-do-transporte-rodoviario\/\" aria-label=\"Read more about Bosch impulsiona plataforma europeia para melhorar a seguran\u00e7a e a efici\u00eancia do transporte rodovi\u00e1rio\" tabindex=\"-1\" >\n\t\t\tRead More \u00bb\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t<\/div>\n\t\t\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1f3f2b92 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"1f3f2b92\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Marca de cal\u00e7ado lan\u00e7a cole\u00e7\u00e3o com \u201cdesperd\u00edcio zero\u201d Nova linha da portuguesa Ambitious utiliza excedentes de produ\u00e7\u00e3o e materiais reciclados, integrados pelo projeto Evyen, uma estrat\u00e9gia de 10 anos para um modelo de neg\u00f3cio mais circular. A marca de cal\u00e7ado Ambitious lan\u00e7ou a sua primeira cole\u00e7\u00e3o com \u201cdesperd\u00edcio zero\u201d, produzida a partir de excedentes de [&hellip;]<\/p>\n","protected":false},"author":1256,"featured_media":179213,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_seopress_titles_title":"Not\u00edcias | Empack e Logistics & Automation Porto","_seopress_titles_desc":"Veja as not\u00edcias dos sectores de embalagem e log\u00edstica em Portugal.","_seopress_robots_index":"","_seopress_robots_follow":"","_seopress_robots_imageindex":"","_seopress_robots_snippet":"","_seopress_robots_primary_cat":"none","_seopress_robots_breadcrumbs":"","_seopress_robots_freeze_modified_date":"","_seopress_robots_custom_modified_date":"","_seopress_robots_canonical":"","_seopress_social_fb_title":"","_seopress_social_fb_desc":"","_seopress_social_fb_img":"","_seopress_social_fb_img_attachment_id":0,"_seopress_social_fb_img_width":0,"_seopress_social_fb_img_height":0,"_seopress_social_twitter_title":"","_seopress_social_twitter_desc":"","_seopress_social_twitter_img":"","_seopress_social_twitter_img_attachment_id":0,"_seopress_social_twitter_img_width":0,"_seopress_social_twitter_img_height":0,"_seopress_redirections_value":"","_seopress_redirections_enabled":"","_seopress_redirections_enabled_regex":"","_seopress_redirections_logged_status":"both","_seopress_redirections_param":"","_seopress_redirections_type":301,"_seopress_analysis_target_kw":"not\u00edcias,Portugal,Newsletter,Subscreva,sustentabilidade,projeto,Vinhos do Alentejo,caixa de transporte,fitas de r\u00f3tulo,vitivin\u00edcola","_seopress_news_disabled":"","_seopress_video_disabled":"","_seopress_video":[{"url":"","title":"","desc":"","thumbnail":"","duration":"","rating":"","view_count":"","tag":""}],"_seopress_pro_schemas_manual":[],"_seopress_pro_rich_snippets_disable_all":"","_seopress_pro_rich_snippets_disable":[],"_seopress_pro_schemas":[],"footnotes":""},"categories":[392],"tags":[1928,1927,1929,1930],"edition":[],"class_list":["post-179207","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog","tag-calcado","tag-circularidade","tag-colecao","tag-desperdicio-zero"],"_links":{"self":[{"href":"https:\/\/www.empacklogisticsautomationporto.com\/pt-pt\/wp-json\/wp\/v2\/posts\/179207","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.empacklogisticsautomationporto.com\/pt-pt\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.empacklogisticsautomationporto.com\/pt-pt\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.empacklogisticsautomationporto.com\/pt-pt\/wp-json\/wp\/v2\/users\/1256"}],"replies":[{"embeddable":true,"href":"https:\/\/www.empacklogisticsautomationporto.com\/pt-pt\/wp-json\/wp\/v2\/comments?post=179207"}],"version-history":[{"count":5,"href":"https:\/\/www.empacklogisticsautomationporto.com\/pt-pt\/wp-json\/wp\/v2\/posts\/179207\/revisions"}],"predecessor-version":[{"id":179219,"href":"https:\/\/www.empacklogisticsautomationporto.com\/pt-pt\/wp-json\/wp\/v2\/posts\/179207\/revisions\/179219"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.empacklogisticsautomationporto.com\/pt-pt\/wp-json\/wp\/v2\/media\/179213"}],"wp:attachment":[{"href":"https:\/\/www.empacklogisticsautomationporto.com\/pt-pt\/wp-json\/wp\/v2\/media?parent=179207"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.empacklogisticsautomationporto.com\/pt-pt\/wp-json\/wp\/v2\/categories?post=179207"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.empacklogisticsautomationporto.com\/pt-pt\/wp-json\/wp\/v2\/tags?post=179207"},{"taxonomy":"edition","embeddable":true,"href":"https:\/\/www.empacklogisticsautomationporto.com\/pt-pt\/wp-json\/wp\/v2\/edition?post=179207"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}