Success story: Euskopack for Rotor

Rotor Bike Components is a Madrid-based bicycle parts manufacturer founded in 1994. A leader in its sector, Rotor applies advanced technology to enhance the cycling experience: it works with top bicycle brands and professional cyclists and world champions to develop its parts.

Innovation and engineering combine to create solutions that take the sport and the pleasure of cycling to the next level.

Rotor approached Euskopack to find the ideal packaging for its range of components. The packaging needed to offer the perfect balance between protection and sustainability. They were looking for packaging with robust and secure features to guarantee that these parts would arrive anywhere in the world in pristine condition.

But they also needed sustainable, responsible packaging that aligned with Rotor's philosophy: no frills, no fuss, high performance without artifice. After assessing all the needs of their products and their sustainability requirements, we found the perfect packaging solution for the parts they were looking for.

Our most versatile box, Egavan, allowed them to standardize formats. The company went from using a different box for each part to using just a few sizes, achieving significant savings in costs and storage, as well as a substantial reduction in waste. Because Egavan is made of 100% recyclable and reusable cardboard, it perfectly aligns with Rotor philosophy and fits all Rotor products like a glove.

In this way, Rotor can ship its parts with confidence anywhere in the world and convey to its customers (the #ROTORians) its conviction that excellence, versatility, and sustainability are not mutually exclusive. Some of the packaging models for parts that Euskopack manufactures for Rotor products can be seen in this video:

https://www.youtube.com/watch?v=6YZbUO2ICyw