What is PPWR? Everything about the new EU legislation regarding containers, packaging and their waste.

In 2019, the European Union launched the Green Deal, a set of initiatives to make the economies of its member states more sustainable, aiming to achieve zero greenhouse gas emissions by 2050. In this context, the PPWR (Packaging and Packaging Waste Regulation) emerged, a European regulation that replaces different national packaging regulations with the objective of: Reducing waste generated. Ensuring the recyclability and reuse of packaging. Unifying labeling and management criteria across all Member States. This regulation is more ambitious than previous regulations and will be mandatory throughout the EU by 2026. Who is affected by the PPWR? The answer is simple: all sectors and all materials are included. The PPWR applies to: All materials: plastic, cardboard, glass, metal, wood, textiles… All types of businesses: industry, distribution, logistics, e-commerce, catering… The entire value chain: from production to marketing and end-of-life management.